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Toyota News
March 16, 2012
Prius C Launch Kicks Off with Strong Sales
TORRANCE, Calif. - Toyota's subcompact Prius C five-door
hatchback, the newest member of the Prius family of hybrid vehicles, is
off to a quick start since going on sale March 12.
In its first three days on the market, it sold 1,201 units, making it one Toyota's fastest-selling vehicles and eclipsing Chevrolet Volt and Nissan Leaf sales for the entire month of February.
"A number of factors drive the auto market, and fuel prices is one of them," said Bob Carter, group vice president and general manager of the Toyota Division. "With 53 miles-per-gallon in the city and priced under $19,000, the timing for Prius C couldn't be better."
During the first half of March, the four-member Prius Family, including the new Prius C, roomy V, third-generation Liftback and new Plug-in Hybrid, accounted for sales of 9,821. Last month Prius sales totaled 20,593 and 32,593 year-to-date. (click here for article)
In its first three days on the market, it sold 1,201 units, making it one Toyota's fastest-selling vehicles and eclipsing Chevrolet Volt and Nissan Leaf sales for the entire month of February.
"A number of factors drive the auto market, and fuel prices is one of them," said Bob Carter, group vice president and general manager of the Toyota Division. "With 53 miles-per-gallon in the city and priced under $19,000, the timing for Prius C couldn't be better."
During the first half of March, the four-member Prius Family, including the new Prius C, roomy V, third-generation Liftback and new Plug-in Hybrid, accounted for sales of 9,821. Last month Prius sales totaled 20,593 and 32,593 year-to-date. (click here for article)
March 12, 2012
Toyota Giving 100 Cars to 100 Nonprofits in 100 Days
TORRANCE, Calif. - Do you know a
nonprofit that could make great things happen with a new car? At 12:00
pm ET/9:00 am PT today (Monday 03/12/12), applications will open for Toyota's 100 Cars for Good,
a major national philanthropy program in which the automaker is giving
away 100 cars to 100 nonprofits over the course of 100 days. Winners
will be selected each day through public voting on Facebook. (Click Here for full Article)
February 15, 2012
Toyota Motor Corporation Vehicles Dominate J.D. Power and Associates 2012 Vehicle Dependability Study
TORRANCE, Calif. - Eight Lexus, Toyota, and Scion models captured segment awards in the 2012 J.D. Power and Associates Vehicle Dependability Study, a performance equal to all other vehicle brands combined and more than twice as many as the runner-up nameplate."We are extremely pleased that not only did we win awards in eight of the 14 model segments, but that in two segments we finished one-two and made the podium in 12 segments overall", said Jim Lentz, President and Chief Operating Officer Toyota Motor Sales, U.S.A., Inc. (click here for full article)
January 19, 2012
Midsize Truck Shootout: Toyota Tacoma comes out on top!
ONTARIO, Calif. -
They're practical and fun, and would seem right for the times. But somehow, midsize pickups just aren't taken seriously. Their sales are just 20% of full-size models', according to sales tracker Autodata. Roughly 300,000 were sold last year, vs. 1.5 million full-size trucks To
figure out why they are still around, and which is best, Cars.com's
PickupTrucks.com website and USA TODAY tested seven models for the
Midsize Pickup Truck Shootout. The smallest pickups really have grown into midsize machines, though sometimes they still are called compacts. Seven
trucks were tested, quite a few for a segment so small and a reason
it's hard to make money selling midsize pickups, having to split a
modest market so many ways.
All trucks were 2012s, except for the 2011 Ranger. Ford killed it after the 2011 model, but it was in production at the time of the Shootout, so it was included. The judges were USA TODAY's Chris Woodyard; PickupTrucks.com editor Mark Williams; Dan Sanchez, author and editor of a number of truck publications; and Trevor Reed, editor of Work Truck Review and freelancer.
Their collective view: Toyota Tacoma was the clear winner. (Click Here for Full Article)
© 2012 USA TODAY, a division of Gannett Co. Inc.
December 12, 2011
Toyota Announces 2nd Annual Shareathon Program
TORRANCE, Calif. - Toyota Motor Sales, U.S.A.,
Inc. today launched the second annual Shareathon program, where customers can
tweet about their plans to buy or a lease a new Toyota during Toyotathon and
earn a $500 prepaid debit card. Building on the success of last year's program,
the 2011 Shareathon has announced an additional reward program for those who
rally their followers to retweet the original message. Each retweet increases
the debit card amount by $50, up to a maximum of $500 from these retweets, for a
total of $1,000. Click Here for the full article
November 16, 2011
Toyota Wins Best Automotive Brand in 2012 Kelley Blue Book Resale Value Awards
All-New Camry Wins Best Resale Value in Mid-Size Car Class
Tacoma and FJ Cruiser Each Named One of the Top 10 Cars
TORRANCE, Calif. - Toyota was named the top brand in 2012 Kelley Blue Book's kbb.com 2012
Best Resale Value Awards. The awards recognize current and forthcoming
vehicles for their projected retained value throughout the first five
years of ownership.
Toyota Camry, the best-selling car in America for nine consecutive years and 13 of the past 14 years, took the honor of Best Resale Value in the mid-size car segment. The Toyota Tacoma compact pickup truck and FJ Cruiser mid-size sport utility vehicle (SUV) were named Best Resale Value award winners in their respective vehicle categories and were also among the top 10 vehicles for Best Resale Value. (click here for full article)